Sunday, 20 March 2011

I was really pertrubed after watching the "Triumph" advertisement on television. And they keep repeating it, on all possible channels and at various times. I was beginning to worry that they were advertising for a pornographic channel on prime-time televsion. I felt I just had to do something about it, but I didn't want to check out the site. So I decided to google search, and the google drop down list prompted "Triumph bra".

At first, I felt quite embarassed. All this for a harmless lingerie advertisement about a website dedicated to showcasing Triumph products; and the extent to which I let my imagination run!

After a few minutes of ridiculing myself , I felt differently. How stupid of the ad-makers, making such an ad. I bet it is mostly men who would go check out the website. Don't think it would spread by word of mouth either. So is the ad really reaching its target audience?

I'm quite liberal, and have nothing against the ad now that I know that it is not publicly violating the law of the country. But I am really concerned now about my perceptions - is there something wrong with the way I processed the ad in my mind? Or was my response normal? In which case, why did they make such an ad?

(For those of you who haven't seen the ad, don't bother)

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